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PRESS RELEASE

 
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FOR IMMEDIATE RELEASE

The BABEL Group opens its audacious younger brother, Boss fit in the heart of KL.

The alter ego of the Luxury Wellness Group; Boss Fiit is a louder, more brash take on fitness.

Infused with Babel’s dna, Boss Fit is lit up by a parade of neon lights exuding theme park vibes.


Boss Fit values relatability; while taking a jab at our habits, the twist makes a mundane journey to gym more entertaining.

The term “Boss” is deeply ingrained in Malaysian society; used on the street, in restaurants, at offices and now welcomed from gym. As every member is welcomed as a “boss”, they are encouraged to envision the type of boss that they want to be.

Boss Fit designed 4 thematic Classrooms for 3 boss aspirations; Flexi, Slim, Muscle.

“As a Malaysian, Our bond with food is unbreakable.”

The Punishment room punishes Slim bosses for their Malaysian Food Choices with HIIT Classes; it is the most efficient way to burn calories as your body will continue burning throughout the day after a HIIT class.

“Technology Advancement has chained humans to the chair”

The Correctional Facility corrects Flexi Boss’s posture with Yoga and Pilates classes; beyond just stretching yoga and pilates principles will lengthen, strengthen and tone giving flexi bosses more confidence with their posture.

“You can train for strength or you can train for size. The option is yours.”

The construction site builds Muscle bosses with Functional Training Classes; targeting large muscle groups to achieving maximal definition for that beach body.

“What is a happy place for bosses? Conferences!”

The Conference hall is designed for all types of bosses to come together and experience more than just fitness. Rhythmic Classes such as Body Pump, Body Combat, Zumba electrifies your workout leaving you in bliss till the end of day.

"We are built to service more than 100 members per hour"

At 16000 sqft, Boss Fit's open gym is fully equiped with cardio, cable, free weights machines, stretch zone and even a female training room. 

"As part of babel, We have standards."
While being much more affordable, Boss Fit still shares the same ecosystem as the Babel Group allowing members to book classes, personal training, manage payments and even freeze your memberhips. 

About Babel Group: Founded in 2018, Babel group is a wellness experience company that focuses on experience to inspire while leveraging fitness to change lives. There are 3 main brands within the Babel group: 


Babel Fit, Ultra Luxurious gym rated as top 5 in asia by SCMP with 2 locations, Menara Ken TTDI and Suria KLCC. 25 Signature Group Classes, Cloud Connected gym equipment, Hotel-Like Amenities, Swimming Pool and more. 

@babel.fit 


Euphoria, vibe centric spin and boxing studio with Club level lighting and sounds system in Damansara Heights.
@euphoria.asia www.euphoria.zone

Boss Fit, aspiration centric gym with 4 group classrooms in Berjaya Time Square KL.

@bossfitmalaysia www.boss.fit